Photos attract, but text is what holds the reader and helps in search. Good travel story descriptions are specific, sensory and written in natural language, not the language of a travel brochure.
Specifics over generalities
"A charming little town" means nothing. Write what makes it so: a narrow lane, the smell of fresh bread at seven in the morning, a cat asleep on a windowsill. Details build a picture in the mind.
Appeal to the senses
Sound, smell, temperature and taste pull harder than a description of the view alone. One sentence about how something smelled or sounded brings a whole paragraph to life.
Write naturally and short
Shorter sentences read more easily, especially on a phone. Write as you would tell a friend at the table — no grandeur, no excess of adjectives.
Think about search too
Weave in place names and phrases people search for ("what to see in…", "how much does… cost") naturally. Not forced — the text is for a person, and Google will reward that.
Descriptions and photos play together
Text works with the frames — see how to caption a single photo and how to arrange photos into a story. Add the finished text to a story in TRAMFI.
Frequently asked questions
How long should a description be?
Long enough to tell a stage of the trip, short enough not to drag. A few strong paragraphs beat one long wall of text.
Is it worth writing descriptions for SEO?
Yes — unique, specific text helps a page show up in search, but write for the reader first.